Pink Chip

Pink Chip is on a mission to reverse bias against women in business by elevating the success of female leaders everywhere. By creating a global financial category focused on female leadership—similar to Green Chip for sustainability and Blue Chip for reliability— Pink Chip represents and champions female-led companies around the world.

Pink Chip’s collection of stocks, is available to investors everywhere and proves that bias has no place in any portfolio and is actually detrimental to your bottom line. This is done by collecting stocks that follow these requirements:

  • A female CEO
  • Listed on a US stock exchange and a minimum size (market capitalization) of $2 Bln
  • >8% CAGR over the last 3 years

With this initiative, UN Women’s goal of ensuring women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life is supported.


Each Pink Chip collection tracks women-led companies in markets around the world, helping investors to realise the true value of female leadership, free from the market bias that undervalues it.

In partnership with UN Women NL, Pink Chip advocates for women in business and encourages both men and women to invest in female leadership, helping to close both the investing gap and wealth gap

Want to support our work?


The aim is to launch more Pink Chip indices and company lists in markets around the globe so that investors, businesses and society as a whole become aware of the added value women CEO’s bring.

What does success looks like?

01 – A higher percentage of female leaders across the globe.
02 – Reverse the drop in share price that businesses experience after appointing female leaders.
03 – Increased access to female-led companies within investment apps around the world.

Want to become a supporter or partner of UN Women NL? Reach out now! 

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